Apothecary, the specialist for healthy vitamin juices, headed by Jerry Wagner, has become a popular supplier of quality fruit and vegetable juices in the last three years. In cooperation with the artist Jacques Schneider, Apothecary is offering an attractive product at the end of the year, the “Charity Edition” for a good cause.
An organic juice from Luxembourg
This special edition of Apothecary’s “Charity Edition” is a cold-pressed fruit juice full of vitamins that owes its incomparable taste to the delicious organic carrots grown in Luxembourg that go into its composition! Goy Grosbusch, director of Grosbusch S.A., Apothecary’s main supplier, is also delighted: “The aim was to develop a Luxembourgish organic product and we finally agreed on carrots, a choice that fits perfectly with Jacques Schneider’s artistic concept.
The label on the “Charity Edition” bottle contains seeds of the carrot variety used in the composition of the juice, which allows the consumer to grow the tasty Luxembourg root tubers in his own garden!
A juice for a good cause
For this exclusive edition, limited to 3,500 bottles, special attention was paid not only to the content, but also to the packaging. The bottle and the accompanying box were designed by the Luxembourg artist Jacques Schneider.
The designer, who is known for his commitment to charity, explains that he used the character “léiwe Léiw” (the gentle lion), which he developed, and which symbolises protection and solidarity – a judicious implementation of the idea of the “Charity Edition”, since 100% of the proceeds from the sale of this healthy drink are donated to the Grand Duke and Grand Duchess Foundation, which supports humanitarian aid projects. “This idea came from the artist,” explains Jerry Wagner, “and I’m sure it will be well received by our customers!”
The “Charity Edition” is available for €9.50 in the Apothecary online shop. Free delivery!
For more information: www.apothecary.lu
