AEG Luxembourg has recently transformed its showroom in Capellen at Westside-Village, offering an even more exceptional customer experience. After nine years in these premises, it was time to modernise and showcase the brand’s latest innovations.
The new AEG PremierLine built-in range stands out with its MattBlack finish, a colour that instantly conveys premium quality and refinement. This sophisticated colour choice perfectly embodies AEG’s core values of elegance and excellence.
Cutting-Edge Technology
PremierLine appliances feature the latest innovations, including AI Taste Assist, Steam Pro, and SaphirMatt hobs. These advanced technologies elevate the culinary experience, enabling precise and effortless cooking.
A Showroom Reflecting Current Trends
The space has been redesigned with fresh marketing visuals and furniture in burgundy and green tones, mirroring current kitchen design trends. These contemporary colour choices resonate with modern consumers whilst adding a stylish touch to the space.
Specialised Functional Areas
The showroom features several dedicated zones:
- Laundry: featuring the AEG Ecoline and ProSteam ranges.
- Drying: showcasing heat pump technology and 3DScan innovation.
- Refrigeration: both built-in and freestanding options.
- Vacuum cleaners: robots, stick and cylinder models for immaculate home cleaning.
- Cooking: including ProSteam ovens and innovative hobs such as ComboHob and SaphirMatt.
Kitchen Training Centre
A highlight of the showroom is the Kitchen Training Centre, where Michèle Pierre hosts regular cooking-club sessions. These complimentary workshops help customers master various techniques, from steam cooking to sous-vide and low-temperature cooking.
Dedicated Team
AEG Luxembourg prides itself on its professional, customer-focused team. Anne-Sophie Barthélemy and Olivier Cros provide expert product advice, while Benjamin Bianco manages spare parts and accessories.
Café and Relaxation Area
Enhancing the visitor experience, the showroom includes a welcoming café and relaxation area, where customers can unwind during their visit.
Customer Response
Since the renovation, feedback has been overwhelmingly positive, with visitors particularly appreciating the contemporary design, innovative technologies, and the team’s warm welcome.
Showroom Capellen
89f rue Pafebruch L-8308 Capellen
Open Monday to Friday, 10 am-12 noon and 1-5 pm
