It’s official: the entire range of Sources Rosport water bottles is now manufactured without virgin plastic. This is a turning point for the Luxembourg SME, which has been working towards a circular future since 2011.
After announcing in February that its Viva 1.5L and 1L bottles were now made entirely from recycled plastic, Rosport aimed to replace the entire Rosport water range by the end of the year, which is now a reality.
Indeed, since the 9th of November, the entire range of Rosport Sources water bottles is now manufactured without virgin plastic. This change is accompanied by a redesign of the labels and a heat-shrinkable “I’m Eco” film. To be more precise, Rosport Blue and Rosport Viva are now 100% recycled plastic (rPET) bottles. Rosport Classic, on the other hand, is made from 75% recycled material and 25% BIO PET, a type of PET made from sugar cane.
This change is the result of more than 10 years of reflection and actions aimed at reducing the company’s ecological footprint and plastic usage to a minimum. Indeed, since 2011, Sources Rosport has been committed to a corporate social responsibility and sustainable development (CSR) charter. In 2014, an agreement was signed between Sources Rosport, Valorlux and Plastipak, guaranteeing that Rosport’s PET bottles, which are collected via selective sorting, are recycled and used for the production of new bottles. As Sources Rosport does not export its products and its water bottles are now free of virgin plastic, the objective of 100% recycling can be achieved through active consumer participation in waste sorting.
The secondary packaging is also affected by this eco-responsible thinking. The multipacks in the Viva, Rosport Blue and Rosport Classic ranges are now packaged in a plastic film bearing the “I’m Eco” label, which is made from recycled polyethylene. The aim is, as with the bottles, to recycle as much packaging as possible. Indeed, this 100% recyclable film is given a new life by landing in the blue Valorlux bag.
Finally, the company aims to keep the routes taken by suppliers as short as possible, while respecting the company’s quality charter. It is now even possible to trace the different bottles and thus know the journey of the different products (Rosport Viva 100% rPET bottle– Rosport Blue 100% rPET bottle – Rosport Classic 75% rPET and 25% organic PET bottle).
More information: www.rosport.com
