This year, the Bon Appétit family, which includes three iconic restaurants in Luxembourg (L’Atelier Windsor, le B13 et l’Hesper Park), is joining the international Pink October campaign to support breast cancer research and the Fondation Cancer Luxembourg.
Throughout the month of October, customers will participate in a tasty and charitable initiative by enjoying products specially created for the occasion.
The pastry team have come up with two limited edition creations
– Pink meringue packs — with €1 donated to the Fondation Cancer Luxembourg.
– Homemade buns — a delicious way to raise awareness while enjoying a meal.
Each purchase will actively support research, prevention programs, and help women affected by this illness.
A strong visual identity for an important cause
To maximize the impact of this initiative, the group’s visual identity will evolve to match the colors of our meringues. Dedicated hashtags #PinkOctoberBonAppetit #PinkOctoberAtelierWindsor #PinkOctoberB13 #PinkOctoberHesperPark will be promoted to encourage sharing and engagement on social media. In our restaurants, staff will be trained, QR codes will be available for free donations or simply to inform our customers about the project and the importance of their participation.
Press release Bon Appétit.
