Luxe Taste & Style Sàrl
4a Rue de Consdorf
L-6230 Bech
Luxembourg
Business Licence: 10051813/1
TVA ID: LU27237131
RCS: B191218
Last updated: 27.08.2025

1. Who We Are and What This Policy Covers

Luxe Taste & Style Sàrl (“we,” “us,” “our”) is a Luxembourg-based publishing company. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our websites (luxetastestyle.online, kachen.online, reesen.online, or any other URL which brings you to our internet domains), subscribe to our magazines (KACHEN and REESEN), or interact with our services.

This policy applies to all our digital platforms and services, including websites, email communications, and subscription services.

2. Information We Collect

2.1 Information You Provide Directly

• Contact Information: Name, email address, phone number, mailing address
• Subscription Details: Magazine preferences, delivery information, payment details
• Account Information: Username, password, profile preferences
• Communication Data: Messages you send us, survey responses, contest entries
• Marketing Preferences: Newsletter subscriptions, communication choices

2.2 Information Collected Automatically

• Website Usage: Pages visited, time spent, browser type, device information
• Cookies and Tracking: Website functionality, analytics, advertising preferences
• IP Address and Location: General geographic location for content personalization
• Email Engagement: Open rates, click-through rates for our newsletters

2.3 Information from Third Parties

• Payment Processors: Transaction verification and processing
• Social Media: If you interact with us through social platforms
• Marketing Partners: When you opt-in through partner websites or events

3. How We Use Your Information

3.1 Core Business Functions

• Process and fulfill magazine subscriptions
• Manage your account and provide customer service
• Send order confirmations and subscription renewals
• Handle billing and payment processing

3.2 Communication and Marketing

• Send newsletters and promotional content (with your consent)
• Notify you about new magazines, special offers, and events
• Conduct surveys and gather feedback
• Provide personalized content recommendations

3.3 Website and Service Improvement

• Analyze website usage to improve user experience
• Conduct internal research and analytics
• Ensure website security and prevent fraud
• Optimize content delivery and website performance

3.4 Legal and Business Operations

• Comply with legal obligations and regulations
• Protect our rights and those of our users
• Resolve disputes and enforce our terms
• Support business transfers or mergers

4. Legal Basis for Processing (GDPR)

• Contract Performance: Fulfilling subscription services and customer support
• Legitimate Interest: Business analytics, fraud prevention, direct marketing to existing customers
• Consent: Newsletter subscriptions, optional marketing communications, non-essential cookies
• Legal Obligation: Tax records, accounting requirements, regulatory compliance

5. How We Share Your Information

5.1 Service Providers

We work with trusted third-party providers who help us operate our business:

• Printing and Distribution: Magazine printing and postal delivery services
• Payment Processing: Secure handling of subscription payments
• Email Services: Newsletter delivery and marketing automation
• Website Hosting: Secure hosting and technical maintenance
• Analytics Providers: Website performance and user behavior analysis

5.2 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.

5.3 Legal Requirements

We may disclose information when required by law, court order, or to protect our rights and safety.

5.4 No Sales to Third Parties

We do not sell, rent, or trade your personal information to other companies for their marketing purposes.

6. Cookie Policy

6.1 What Are Cookies

Cookies are small text files stored on your device when you visit our websites. They help us provide you with a better browsing experience and allow certain website functions to work properly.

6.2 Types of Cookies We Use

6.2.1 Essential Cookies

These cookies are necessary for our website to function properly:

• Security: Protect against fraud and maintain website security
• Session Management: Keep you logged in during your visit
• Load Balancing: Ensure optimal website performance
• Cookie Preferences: Remember your cookie consent choices

6.2.2 Analytics Cookies

We use these to understand how visitors use our websites:

• Matomo Analytics: Website traffic, user behavior, and performance metrics (we prioritize Matomo as it is significantly less intrusive than market-dominant Google Analytics and can be configured to fully respect user privacy)
• Google Analytics: Used selectively when client requirements necessitate it
• Heatmap Tools: Understanding which content is most engaging
• Error Tracking: Identifying and fixing technical issues

6.2.3 Marketing Cookies

These help us show you relevant content and measure our marketing effectiveness:

• Email Campaign Tracking: Monitor newsletter engagement
• Social Media Pixels: Measure social media campaign performance
• Retargeting: Show relevant ads to previous website visitors
• Conversion Tracking: Understand which marketing efforts are most successful

6.2.4 Functional Cookies

These enhance your browsing experience:

• Language Preferences: Remember your preferred language
• Content Personalization: Show content relevant to your interests
• Font Size and Display: Remember accessibility settings
• Geographic Preferences: Provide location-relevant content

6.3 Cookie Duration

• Session Cookies: Deleted when you close your browser
• Persistent Cookies: Remain on your device for a set period (typically 1–24 months)
• Marketing Cookies: Usually expire after 1–2 years
• Analytics Cookies: Typically kept for 26 months

6.4 Third-Party Cookies

We work with trusted partners who may place cookies on your device:

• Matomo Analytics: Privacy-focused website performance analysis (our preferred analytics solution)
• Google Analytics: Used selectively when required by specific client needs
• Google Ads: Advertising and remarketing
• Facebook Pixel: Social media marketing measurement
• Email Service Providers: Newsletter delivery and tracking
• Payment Processors: Secure transaction processing

6.5 Managing Your Cookie Preferences

6.5.1 Cookie Banner

When you first visit our website, you'll see a cookie banner where you can:

• Accept all cookies
• Reject non-essential cookies
• Customize your preferences by category
• Access this detailed cookie information

6.5.2 Browser Settings

• Google Chrome: Settings > Privacy and Security > Cookies and Other Site Data
• Firefox: Settings > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Manage Website Data
• Edge: Settings > Cookies and Site Permissions > Cookies and Site Data

6.5.3 Opt-Out Links

• Matomo Analytics: Built-in opt-out functionality (when enabled in our setup)
• Google Analytics: Google Analytics Opt-out (when used)
• Google Ads: Google Ads Settings
• Facebook: Facebook Ad Preferences

6.6 Impact of Disabling Cookies

• You may need to log in repeatedly
• Personalized content recommendations won’t work
• Some forms may not function correctly
• Website performance may be slower

6.7 Updates to Cookie Usage

• We’ll update this policy
• You’ll see a new cookie banner on your next visit
• We’ll notify active subscribers via email if changes significantly affect their experience

7. Data Security and Protection

We implement appropriate technical and organizational measures to protect your personal information:

• Encryption: Secure data transmission and storage
• Access Controls: Limited access to authorized personnel only
• Regular Updates: Security systems and software maintenance
• Staff Training: Privacy and security awareness for all team members
• Incident Response: Procedures for addressing potential data breaches

8. Data Retention

We retain your personal information only as long as necessary:

• Active Subscriptions: For the duration of your subscription plus 7 years for legal/tax requirements
• Marketing Communications: Until you unsubscribe or object
• Website Analytics: Typically 26 months or less
• Legal Requirements: As mandated by Luxembourg and EU law

9. Your Privacy Rights

Under GDPR and Luxembourg law, you have the following rights:

9.1 Access and Portability

• Request a copy of the personal data we hold about you
• Receive your data in a machine-readable format

9.2 Correction and Deletion

• Correct inaccurate or incomplete information
• Request deletion of your personal data (subject to legal obligations)

9.3 Processing Control

• Object to certain types of processing
• Restrict processing under specific circumstances
• Withdraw consent for marketing communications

9.4 How to Exercise Your Rights

Contact us using the information below. We will respond within 30 days and provide the requested information free of charge (once per year).

10. International Data Transfers

As a Luxembourg-based company, we primarily process data within the European Economic Area (EEA). When we use service providers outside the EEA, we ensure appropriate safeguards are in place through:

• Standard Contractual Clauses: EU-approved contract terms
• Adequacy Decisions: Countries recognized by the EU as providing adequate protection
• Certification Schemes: Providers certified under approved frameworks

11. Contact Information

Data Controller
Luxe Taste & Style Sàrl
4a Rue de Consdorf
L-6230 Bech
Luxembourg

Privacy Inquiries
Email: [email protected]
Phone: (+352) 621 311 274
Mail: Privacy Officer, Luxe Taste & Style Sàrl, 4a Rue de Consdorf, L-6230 Bech, Luxembourg

Data Protection Authority (CNPD)
Website: cnpd.public.lu
Email: [email protected]
Phone: (+352) 26 10 60 - 1

12. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. We will notify you of significant changes by:

• Posting the updated policy on our website
• Sending email notifications to active subscribers
• Displaying notices on our website

The “Last updated” date at the top of this policy indicates when the most recent changes were made.

13. Children’s Privacy

Our services are not directed to children under 16 years of age. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.