{"id":125299,"date":"2024-03-16T13:20:54","date_gmt":"2024-03-16T12:20:54","guid":{"rendered":"https:\/\/vanguards.eu\/archives\/125299"},"modified":"2025-03-20T18:55:02","modified_gmt":"2025-03-20T17:55:02","slug":"ortea-luxembourgs-organic-iced-tea-brand-is-reinventing-itself-2","status":"publish","type":"post","link":"https:\/\/vanguards.eu\/shop\/fr\/2024\/03\/16\/ortea-luxembourgs-organic-iced-tea-brand-is-reinventing-itself-2\/","title":{"rendered":"Ortea: La marque de th\u00e9 froid luxembourgeoise se r\u00e9invente"},"content":{"rendered":"\n

Ortea, la marque locale de th\u00e9 froid bio, a compl\u00e9tement red\u00e9finit son identit\u00e9 visuelle. En utilisant le slogan \u00ab\u00a0Changements Rafra\u00eechissants. Rafra\u00eechissements Inchang\u00e9s\u00a0\u00bb, Ortea se repositionne avec un design minimaliste qui met l’accent sur le caract\u00e8re naturel et la qualit\u00e9 de ses produits. <\/strong><\/h2>\n\n\n\n

L’ingr\u00e9dient principal, l’ortie, a \u00e9t\u00e9 incorpor\u00e9 dans le nouveau design de mani\u00e8re plus \u00e9pur\u00e9e, symbolisant \u00e0 la fois la connexion \u00e0 la nature et la puret\u00e9 du produit. \u00ab\u00a0L’utilisation d’ingr\u00e9dients naturels et de qualit\u00e9 sup\u00e9rieure cr\u00e9e un go\u00fbt incroyable\u00a0\u00bb, d\u00e9clare Stephan Kneip, co-fondateur de la jeune start-up. Cette refonte vise \u00e0 mettre l’accent sur la simplicit\u00e9 et le caract\u00e8re naturel du th\u00e9 froid d’Ortea.<\/p>\n\n\n\n

Un contour net, un message clair<\/strong><\/h3>\n\n\n\n

La red\u00e9finition de l’identit\u00e9 visuelle se concentre sur la simplicit\u00e9, la clart\u00e9 et une r\u00e9duction formelle. \u00ab\u00a0Le nouveau look minimaliste refl\u00e8te ce que repr\u00e9sente Ortea et aide les clients \u00e0 comprendre nos produits\u00a0\u00bb, ajoute Daniel Freichel, le deuxi\u00e8me co-fondateur d’Ortea.<\/p>\n\n\n\n

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Perspective d’avenir <\/strong><\/h3>\n\n\n\n

Gr\u00e2ce \u00e0 l’introduction de sa nouvelle image de marque, Ortea vise \u00e0 renforcer sa relation avec ses clients et \u00e0 montrer son engagement continu envers la qualit\u00e9 et la durabilit\u00e9. La marque r\u00e9affirme que sa philosophie consiste \u00e0 explorer de nouvelles fa\u00e7ons d’accro\u00eetre sa pr\u00e9sence dans l’industrie des boissons non alcoolis\u00e9es naturelles.<\/p>\n\n\n\n

La nouvelle image de marque d’Ortea refl\u00e8te les valeurs fondamentales de la marque : un engagement fort en faveur du naturel, de la simplicit\u00e9 et de l’authenticit\u00e9.<\/p>\n\n\n\n

IMAGES: ORTEA<\/em><\/p>\n\n\n\n

Plus d’informations: ortea.lu <\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Ortea, la marque locale de th\u00e9 froid bio, a compl\u00e9tement red\u00e9finit son identit\u00e9 visuelle. En utilisant le slogan \u00ab\u00a0Changements Rafra\u00eechissants. Rafra\u00eechissements Inchang\u00e9s\u00a0\u00bb, Ortea se repositionne avec un design minimaliste qui met l’accent sur le caract\u00e8re naturel et la qualit\u00e9 de ses produits. L’ingr\u00e9dient principal, l’ortie, a \u00e9t\u00e9 incorpor\u00e9 dans le nouveau design de mani\u00e8re plus […]<\/p>\n","protected":false},"author":12,"featured_media":104209,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","pmpro_default_level":"","footnotes":""},"categories":[4613],"tags":[4034],"class_list":{"0":"post-125299","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-product-news","8":"tag-food-news","9":"pmpro-has-access"},"featured_media_global":[],"_links":{"self":[{"href":"https:\/\/vanguards.eu\/shop\/fr\/wp-json\/wp\/v2\/posts\/125299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vanguards.eu\/shop\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vanguards.eu\/shop\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vanguards.eu\/shop\/fr\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/vanguards.eu\/shop\/fr\/wp-json\/wp\/v2\/comments?post=125299"}],"version-history":[{"count":0,"href":"https:\/\/vanguards.eu\/shop\/fr\/wp-json\/wp\/v2\/posts\/125299\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vanguards.eu\/shop\/fr\/wp-json\/wp\/v2\/media\/104209"}],"wp:attachment":[{"href":"https:\/\/vanguards.eu\/shop\/fr\/wp-json\/wp\/v2\/media?parent=125299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vanguards.eu\/shop\/fr\/wp-json\/wp\/v2\/categories?post=125299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vanguards.eu\/shop\/fr\/wp-json\/wp\/v2\/tags?post=125299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}